By Stephanie Wilks
July 12, 2012
The Shillito Building on Race and 7th was the largest department store in the country in 1878. Now it’s home to Landor Associates, a national leader in the art of brand consulting. Lucky for us, they’ve kept their windows.
You may have noticed the vibrant window displays on Race Street before, just one of many ways Landor designers express their talents. That’s aside from marketing the renowned products and services of FedEx, P&G, Citi Bank, and Kraft – to name a few. Unbeknownst to most passers-by, Landor window displays tell a deeper story than those of Rodeo Drive. And on Monday night, I delved into the first edition at the invite only Rock N’ Roll family style dinner catered by East Meets West Catering.
Steve McGowan, Executive Creative Director at Landor Associates, with Micah Paldino, CEO of PB&J (photo credit: Jennifer Prine of Cincinnati Snapped)
So here’s the scoop: three of Landor’s associates embarked on a week-long journey touring cities like Memphis, Nashville, and Austin with local rock band Ohio Knife, who performed at SXSW in Austin. They explored the American landscape, socialized with musicians and music lovers, tested guerilla marketing tactics and even gave away 100 free guitars. Then they commemorated their trip and what they learned in four giant window displays that celebrate the art of storytelling, design, America, and rock n’ roll.
Marsha Ashley, Brock Maitland, and Betsy Wecker (photo credit: Jennifer Prine of Cincinnati Snapped)
Landor’s windows are a bold display of not only the talent and creativity at the firm but also the innovative talent in Cincinnati. They’re a reflection of downtown’s latest revival and our resilient ability to re-invent city traditions. Most notably, they’re a pretty interesting sight to see. Rock on by if you dare.
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